Hoya DMC Pro1 Filters

Attach or Retouch? Wouldn’t you rather spend your time attaching the right filter than retouching every photo? Attaching the right filter can replace the need to retouch each digital photo you take.Using filters allows you to spend more time taking photos and less time in front of the computer! Digital Cameras Need Multicoated Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections - this stray light can ruin your photographs! Don't risk your valuable photos by using bare-glass filters. Now try a HOYA Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your image. Reduced internal reflections mean a clearer image with greater contrast.

Hoya HD Filters

Hoya's HD line of lens filters feature hardened optical glass that has 4 times the breaking strength in ANSI standardized testing. (ANSI Z80.3 : 2001 where a steel balls of varying size and weight were dropped from a height of 50 inches onto the glass.)

High Transparency Polarizing Film
The polarizing film is the same as that used in the latest high definition LCD TV screens. It has 25% higher light transmission than standard polarizing film used in current photographic filters.

Waterproof / Scratch & Stain Resistant Multi-Coating
Specialized coatings that are not just water-proof to repel water spots but also hardened to be scratch and stain resistant. Of course these coatings are from HOYA so they are greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.

Hoya Lens Filters Line-up

_{Availble in Pro1 or HD}

Ultraviolet - UV(0)

A multi-purpose fine-weather filter Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A multi-purpose, fine-weather filter for color as well as black and white films. Also serves as a permanent lens protector.

Circular Polarizer - C-PL

Color and contrast enhancement Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot.

_{Availble in Pro1 or HD}

Neutral Density - ND4 and ND8

For wider apertures or longer exposures This ND4 filter reduce the amount of light entering the lens so wider apertures can be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Also widely used for photographs of waterfalls and other nature scenes to emphasize movement.

Protector

Protect your valued lenses This is the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches

_{Availble in Pro1 or HD}

And Even More Filters...

_{Availble in Pro1 or HD}

A Wide Selection

We also have full complement of other filters by Kenko, Tokina, Nikon, Tamron and Tiffen. Many other types are available too, from classic warming to linear-polarizes and various colour filters... too many to list here!